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The collection is built with Trichpower Science, a molecular technology that takes hair back to a more natural state.
January 28, 2026
By: Lianna Albrizio
Associate Editor
Sally Beauty has added to its Ion Collection with the debut of Ion 24K. The collection is built with Trichpower Science, a molecular technology that takes hair back to a more natural state. The collection is the result of a recent survey which found that 40% of US beauty consumers identified hair damage as a priority concern. “At Sally Beauty, our focus is on delivering exclusive innovation that meets the needs of today’s consumer,” said Katherine Buckland, vice presid...
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